904, 2020

Conversion Point vs KPI

Conversion Point vs KPI All businesses have conversion points and KPIs that help to track the performance metrics related to marketing channels, like affiliate or even SEO.  For the purpose of this article, the focus will be on affiliate marketing and the distinction between conversion points and KPIs. However, the idea behind each is the same, no matter which marketing channel is driving [...]

3103, 2020

How long does SEO take?

How long does SEO take? SEO is a long-term strategy to increase search positioning and the visibility of a website. If immediate exposure is needed, PPC advertising is a better immediate results strategy. Every advertiser would like to know exactly when results will be seen from an SEO campaign. Unfortunately, there’s no hard-and-fast answer for that question. So, let’s look how long SEO [...]

2703, 2020

What is off page and onpage SEO?

What is off page and onpage SEO? In SEO there are a lot of buzzwords and technical jargon that can confuse business owners. Any SEO company that’s worth their weight should be, at a minimum, doing on-page and off-page SEO during your campaign. What does that mean though? Let’s compare on-page and off-page SEO to get an understanding of what goes into each and how [...]

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SEO vs Web Design

By |January 9th, 2020|Categories: SEO, Web Design|

SEO vs Web Design On the surface, contrasting web design and SEO seems like an apple to chicken wing comparison. However, our experience with clients tells us that web designers often sell their SEO services as part of the web design process. While it’s true there is overlap, they are separate skill sets [...]

What is SEO?

What is SEO? SEO, or search engine optimization, has been around since the dawn of search engines. In simple terms, it is the changes needed for a website to be considered favorably by [...]

By |March 21st, 2019|Categories: SEO|0 Comments