Conversion Point vs KPI All businesses have conversion points and KPIs that help to track the performance metrics related to marketing channels, like affiliate or even SEO.  For the purpose of this article, the focus will be on affiliate marketing and the distinction between conversion points and KPIs. However, the idea behind each is the same, no matter which marketing channel is driving [...]

How long does SEO take? SEO is a long-term strategy to increase search positioning and the visibility of a website. If immediate exposure is needed, PPC advertising is a better immediate results strategy. Every advertiser would like to know exactly when results will be seen from an SEO campaign. Unfortunately, there’s no hard-and-fast answer for that question. So, let’s look how long SEO [...]

What is off page and onpage SEO? In SEO there are a lot of buzzwords and technical jargon that can confuse business owners. Any SEO company that’s worth their weight should be, at a minimum, doing on-page and off-page SEO during your campaign. What does that mean though? Let’s compare on-page and off-page SEO to get an understanding of what goes into each and how [...]