Does Blogging Help SEO?
Does Blogging Help SEO? You’re reading this blog, aren’t you? End of blog… Just kidding! The short answer is, yes is absolutely does. Let’s dive in a little deeper and discuss why it helps and what a website owner should be doing to maximize the impact their blog has on rankings. What is a blog? Sometimes there’s confusion about what a [...]
Google vs Bing vs Yahoo
What Search Engines Matter? Despite everyday vernacular, Google isn’t the only search engine on the web. So, why is there so much focus on Google when it comes to rankings? Do the other search engines matter? Should SEO spend time working on optimizing for Bing, Yahoo, or other search engine results? Let’s explore why there’s s much emphasis on Google and whether your [...]
SEO vs Web Design
SEO vs Web Design On the surface, contrasting web design and SEO seems like an apple to chicken wing comparison. However, our experience with clients tells us that web designers often sell their SEO services as part of the web design process. While it’s true there is overlap, they are separate skill sets and require totally different tools and knowledge. It is possible [...]
Conversion Point vs KPI
Conversion Point vs KPI All businesses have conversion points and KPIs that help to track the performance metrics related to marketing channels, like affiliate or even SEO. For the purpose of this article, the focus will be on affiliate marketing and the distinction between conversion points and KPIs. However, the idea behind each [...]
What is off page and onpage SEO?
What is off page and onpage SEO? In SEO there are a lot of buzzwords and technical jargon that can confuse business owners. Any SEO company that’s worth their weight should be, at a minimum, [...]